Blog
Honest, opinionated takes on what drives growth, drawn from our campaigns, our experiments, and every industry we learn from.
Meta audience labels vs segments: what each one changes
Meta has two audience systems that share the same words. One changes what you bid, the other changes what you can see. Here is which is which, and the three different things Meta calls new.
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Facebook Account Safety: How to Spot Real Meta Communications (and Ignore the Fakes)
If you run a business on Facebook or Instagram, you've gotten the email. The one with the Meta logo, the urgent language, the "your account will be paused in
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The Complete Marketing Audit Guide: 6 Steps to Analyze Any Business Without Account Access
Conducting a thorough marketing audit requires access to data and analytics platforms, but what if you can't get behind-the-scenes access? Whether you're a
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The Data Isn’t Lying: Why Your Marketing Strategy Should Follow Performance, Not Preference
Business owners often make a critical mistake when evaluating marketing tactics: they confuse personal preferences with strategic decisions. "I hate pop-ups,
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Growing Your Concrete Lifting and Leveling Company with Digital Marketing
In the competitive world of concrete lifting and leveling, standing out is crucial. As more customers turn to the internet to find reliable services for
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Why Your Marketing Strategy Needs Regular Refreshing
Refresh your seasonal marketing strategy to prevent diminishing returns. Learn specific tactics for eCommerce and local businesses to revitalize content and drive growth.
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What’s the Difference Between a Marketing Agency and an Advertising Agency
Learn the essential differences between marketing agency services and advertising agencies to make the right choice for your business growth and long-term success.
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Powerful Websites That Work: A Guide for Fort Collins Business Owners
Struggling with an outdated, slow, or non-converting website? Here are our top tips on creating a local Fort Collins website that converts in 2025
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The Hidden Currency: How Audience Data Powers Modern Business Growth
How audience targeting strategies leverage the hidden currency of data. Learn practical ways to collect, analyze, and utilize audience data for sustainable business growth.
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Modern Marketing Best Practices: Data, Integrity, and Adaptation
Marketing best practices are a blend of data analytics and authentic brand integrity. See how successful businesses adapt to changing marketing and consumer behavior to continually see good results.
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The Speed Paradox: When Slowing Down Accelerates Your Marketing Results
We've all been there – racing through project execution only to find ourselves taking twice as long because we skipped crucial steps in our hurry. Here's our
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Can I Trust a Marketing Agency? Navigating Ethics in a Low-Trust Industry
Let's face it: marketing professionals rank among the least trusted across all industries. And honestly? I don't blame skeptical business owners one bit.
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What Is Marketing? The Overlooked Truth Behind Effective Growth
The most overlooked simplistic way to answer the question of "what is marketing" is just "catering to what people do."
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A Home Service Business Guide to Full-Funnel Marketing
Learn how full-funnel marketing can help your home service business achieve consistent growth. We provide strategies for lead generation, customer engagement, and scalable success with this actionable guide.
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How To Position Yourself As A Results-Driven Marketing Agency
To stand out, gain new business, and reduce client churn, marketers must build their company and present themselves in a way that answers the question "how do I know if a marketing agency is any good?"
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Marketing Strategy As Inflation Rises
Wondering whether or not to cut back on your marketing budget? Well, find out what our top strategies are for keeping your business healthy during rising inflation.
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SEO & Content Take Time, Experience, & Inspiration
Investing in your SEO saves you time and makes you more money. When a marketer combines their diverse talents with the unique expertise of the business owner, wonderful things can happen.
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The Best Website Builder For eCommerce
The platform your eCommerce business is built upon makes all the difference. We break down the top 3 eCommerce platforms so you can choose the best one for your goals.
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Why You Need To Create Your Bing Pages Profile Right Now
Bing Pages allows you to manage your brand’s online presence on Microsoft products. This includes the Bing search engine, Outlook.com, and Windows 10 search results. Whereas Google’s knowledge graph doesn’t give you much hands on control; by creating and managing your Bing Page, you’re able to highlight your contact information, images, content, and social media channels. The program is still in beta, but you can opt-in now!
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Shopify Enters The Shopping Marketplace Space
Shopify’s “Shop” is a mobile app centered around enhanced customer experience and non-invasive brand exposure. It’s a free offering for Shopify stores that no Shopify brand should be turning down at this point...
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The Modern CMO
We discuss Think With Google's Podcast Episode "The Modern CMO" and how professional marketers must adapt and report in this changing marketing landscape.
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Small Business Adjustments To Reduce Friction
Guidance on some basic best practices for your business even when there isn’t a global pandemic to be worried about, but definitely help under current circumstances.
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The Best Email Platform For Shopify & eCommerce
As an online retailer, if you're not utilizing the full power of email, you are missing out on a massive chunk of revenue and you're not doing your past customers justice.
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The New Campaign Learning Phase
Learn why it's important to wait out the Facebook learning phase and learning phase for any new digital marketing campaigns.
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3 Cornerstone Marketing Campaigns For Every Business
There are 3 basic paid digital campaigns that every business should be running.
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Why Your Brand Is So Important
You are not trying to sell your product or service. You are trying to sell your brand. 99.9% of businesses out there have competition. Read our tips on how to develop your brand.
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