Electrical
Marketing for electrical contractors, aimed at the jobs you want to book
We run the channels that produce electrical work: search for the upgrades people plan and compare, paid social for the work they have been putting off. We will give you a straight answer on whether Local Services Ads deserve a share of the budget, and wire every lead into your CRM so you can see which spend turned into scheduled jobs.
What we already know about your market
You get this on day one.
Emergency calls and planned upgrades are two different jobs
A tripped panel at 7pm is won on who answers and who can get there. A service upgrade is researched, compared against two other quotes and scheduled weeks out. They need different campaigns, different landing pages and different budgets.
The planned work is worth chasing deliberately
Panel upgrades, EV charger installs, generators, rewires and solar tie-ins are searched by name, priced carefully and booked ahead. That is a different search behavior from an emergency, and it rewards being present through the whole comparison.
A good lead is one you can schedule
Inside your service area, for work you are licensed to do, at a job size worth sending a truck to. Counting leads without grading them hides the difference. Grading them is what lets budget move toward the work you want more of.
Where each channel earns its place
How we would think about your channel mix before a dollar moves. The last column is what we would do.
| Channel | Best at | When we hold off | Our move |
|---|---|---|---|
| Local Services Ads | Emergency and near-term calls. You pay per lead instead of per click, sit above the search ads, and carry the Google Guaranteed badge once your license and insurance are verified. | Until verification is through, or where the category is not offered in your market. | Tell you whether it earns a share of the budget and walk you through verification. It stays in your hands, and we build search and social around it so the two are not bidding against each other. |
| Google Search Ads | Planned, high-consideration work: panel upgrades, EV chargers, generators, rewires and commercial service. | Rarely. This is usually the backbone, though we hold spend back on the research terms that seldom book. | Split ready-to-book searches away from research terms so each gets its own budget and its own page. |
| Meta Ads | Work homeowners keep postponing, and offers that give someone a reason to move now. Strong where the job has a visible before and after. | When there is no offer worth showing and no tracking to judge it by. | Run it once search is producing and the CRM can tell us which of these leads became jobs. |
| Remarketing | Staying in front of the people who priced a big job and have not decided yet. | When visitor volume is too thin for it to be worth the setup. | Size it to real traffic, so spend stays disciplined instead of chasing a small audience. |
What happens to a lead after it comes in
This is the part that decides whether any of the above can be judged.
Every lead lands in one place
- Spend
- Click
- Lead
- CRM activity
- Closed revenue
Revenue data returns to spend optimization. The loop closes.
Leads get graded, not just counted
- Lead-quality auditing
- Conversions API
- Server-side tagging (Stape, sGTM)
- Call tracking
- Default conversion tracking
What we layer in plus the default that every account starts with
What we run
Four things, wired to each other.
Paid search
The backbone for planned electrical work, structured so ready-to-book searches are funded separately from research terms.
Paid social
For the jobs people postpone, with offers and finished-work creative aimed at homeowners in your service area.
Website creation
Service pages for the work you want more of, quick to load and easy to call from on a phone. We build one when the site you have is holding results back.
Tracking and reporting
Call tracking, CRM wiring and lead-quality reporting, so spend decisions are made on scheduled work.
How we work with electrical contractors
One electrical contractor per service area
Your market is yours. If someone in your service area is already working with us, we will say so on the first call.
You keep everything we build
The account, the campaigns, the conversion history, the call-tracking setup and the CRM integration are yours. If we stop working together we document the handoff and remove our access.
Questions electrical contractors ask us
Should we be running Local Services Ads?
Often worth it for emergency and near-term work, because you pay per lead and sit above the search ads once you are verified. The planned jobs, the panel upgrades and EV installs and generators, are still won further down the page and on your site, so it works best alongside search. To be clear about scope: this is advice, not a channel we manage. We will tell you whether it earns a share of your budget and walk you through verification, and you run the account.
Do you set up our CRM, or work with what we already have?
Either. If you already run one, we wire calls, forms and Local Services Ads leads into it so every lead arrives tagged with the campaign that produced it. If there is nothing in place, we will help you get one stood up, because without it there is no honest way to tell which spend produced scheduled work.
How do you tell a good lead from a bad one?
By whether it can be scheduled: in your service area, for licensed work you do, at a job size worth sending a truck to. We listen back through tracked calls and audit what the CRM says happened next, then steer budget toward the campaigns producing that kind of lead. Lead count on its own would point us the wrong way.
Do we need a new website?
Only if the one you have is holding results back. Good marketing needs somewhere that converts, so if the site is slow, hard to use on a phone, or has nothing to say about the jobs you want, we will tell you and we can build it. If it is doing its job, we would rather put the money into the campaigns.
Do you specialize in electrical work?
We specialize in marketing for home services, and we have worked with a lot of home services businesses across the country. That gives us a good sense of what works across Google Ads, Meta, website optimization and the rest, plus a view on Local Services Ads where Google offers it, which we advise on rather than manage. What decides the result is still how well all of it gets adjusted to your market, your competition and your economics, and working across trades is what keeps those adjustments sharp. We start with a one month agreement, because we would rather prove the strategy to you through results and straight communication than hold you to a term.
Will you work with my competitor?
We take one electrical contractor per service area, so your market stays yours. If someone there is already working with us, we will say so on the first call.
Do you work with electrical contractors outside Colorado?
Yes. We work across the United States and with clients in Canada. The campaigns are local either way, built around the service area your trucks cover.
Can you take over our existing Google Ads account?
Yes, and we usually prefer to. The conversion history on an established account is valuable, so we start with an audit and propose a restructure that keeps what is working.
What happens to our account if we stop working together?
You keep the account, the campaigns, the conversion history, the call-tracking setup and the CRM integration. We document handoffs and remove our access. Most engagements start month-to-month so you can leave when you need to.
Get more electrical jobs booked.
One call gets you a plan for search versus social, built to keep the jobs coming.