Email Marketing
The channel you own, treated like infrastructure
We build your email program like the rest of your infrastructure, usually alongside paid or a site build: flows with real segmentation logic, deliverability that gets watched, and a program built for repeat jobs, orders and signups.
Platforms we work in
The major service-business and lead-gen ESPs. We pick the right one for your stack and migrate when the wrong one is holding you back.
Why most email programs leak revenue
Three patterns we see when we audit email programs. Each one is the kind of foundational issue that compounds quietly until the whole channel underperforms.
Flows turned on, never tuned
Welcome series, abandoned-flow templates, post-purchase: turned on with platform defaults and never revisited. No segmentation, no personalization, no testing. The flows are running; the revenue isn't compounding.
Campaigns sent on a calendar, not a strategy
Newsletters going out because Tuesday, with no clear job they're doing for the business. List fatigue sets in, deliverability declines, and the business stops treating email as a real channel because it stopped performing.
No one minding deliverability
Sending domain not authenticated correctly, list hygiene neglected, engagement signals declining. Inbox placement quietly erodes until the campaigns nobody's complained about are quietly landing in promotions or worse.
How we treat email
Three principles we apply on every program. Not glamorous; foundational.
Flows do the transactional work, campaigns build voice
One trigger, branched paths, automated work that compounds.
Deliverability as the foundation
- Engagement-based segmentation
- Reputation monitoring
- List hygiene + suppression
- Domain authentication (SPF, DKIM, DMARC)
- Default ESP setup
What we layer in plus the default that most ESP installs ship with
Integrated with the rest of your stack
Capture
Segment
Send
Measure
How an engagement runs
Front-loaded audit and architecture work. Build, then ongoing optimization sized to the program.
Step 01
Audit
Deliverability health check, list hygiene review, current flow performance, segmentation logic, and platform fit. We surface what's working, what's leaking, and what's actively hurting the program.
Step 02
Strategy
Segmentation model, flow priorities (which to fix first, which to build new), campaign calendar with a clear job per send, and the integration map across your CRM and ad platforms.
Step 03
Build
Flows, templates, segmentation, and platform integrations. Authentication setup if it's not in place. We build modular templates so the next 12 months of campaigns ship faster than the first one did.
Step 04
Optimization
Testing cadence on subject lines, send times, and flow logic. Deliverability monitoring. List-hygiene rhythms. Quarterly strategic reviews to revisit what's compounding and what's worth pruning.
What we run inside the program
The work that moves an email program. Selected per engagement based on what's already in place and what's missing.
Flow architecture
Welcome series, abandoned flows, post-purchase, win-back, loyalty, and reactivation. Built with real segmentation logic and tested for performance, not turned on with platform defaults.
Campaign strategy and sends
A campaign calendar where every send has a clear job. Promotional campaigns, product or service announcements, education-led nurture sends, and reengagement pushes when the data calls for it.
Segmentation and personalization
Audience segmentation built from real engagement data and CRM signals, not platform-suggested defaults. Personalization that pulls weight in deliverability and conversions, not just merge tags in subject lines.
Deliverability remediation
Sending-domain authentication, list cleanup, suppression discipline, warming protocols when needed, and ongoing reputation monitoring. The work that decides whether the rest of the program matters.
Platform migration
Migrations between Klaviyo, Brevo, and Mailchimp when the current platform is wrong for where the business is going. Includes audience migration, template rebuilds, flow recreation, and integration handoff.
Lead capture and popup strategy
On-site lead capture and popup design (timing, targeting, offer logic) that grows the list without trashing site experience. The list-growth side of the program.
Industries
Who we serve
Different businesses, different definitions of a win. We learn yours, then bring what's already working across every industry we serve.
Common questions
Does email work for service businesses?
It depends on what you're using it for. Service businesses don't typically run high-cadence promotional email the way ecommerce brands do, but a well-architected reactivation, win-back, and seasonal-touchpoint program can compound real revenue out of customers you've already paid to acquire. Most service-business email programs we see are under-investing here.
What's a reasonable list size to start working with?
There's no hard floor, but the work changes shape with the list size. Smaller lists (under a few thousand) get more value from disciplined flow setup and segmentation; larger lists open up real campaign and reactivation work. Either way, the audit comes first so we know what's there.
How do you charge?
Email work is usually scoped as part of a broader engagement (typically alongside paid search, paid social, or a website build) rather than standalone. We share the structure on a strategy call once we understand the scope.
Can you fix our deliverability?
Yes, in most cases. The fix usually involves authenticating the sending domain correctly, cleaning the list, segmenting against engagement, and warming the IP or domain back up depending on how degraded the reputation is. We'll tell you honestly if the right call is to migrate platforms instead.
Do you handle SMS too?
Not as a primary capability. SMS is on most ESPs and we'll wire it in or advise on it as part of an engagement if it's the right channel for your buyers, but we don't run SMS-led programs and we won't take on an SMS-only scope.
What platforms do you work in?
Klaviyo, Brevo, and Mailchimp regularly. We've worked across most of the major ESPs over the years and we'll evaluate fit honestly. If you're on a platform we haven't worked in recently, we'll tell you and either ramp up or recommend a migration.
Get a program that earns instead of just sends.
See what the list earns today, and get a plan for making it pay for itself.