Landscaping
Marketing for landscaping and outdoor living companies
We run the campaigns that fill a landscaping calendar, whether the work is design-build, maintenance, hardscape or outdoor lighting: search for the people already pricing a project, paid social where your finished work does the selling, and budget shaped around the months your crews can book out. Every lead is tracked back to the job it turned into.
What we already know about your market
You get this on day one.
Design-build and maintenance are two different sales
A homeowner pricing a full backyard build takes weeks to decide and compares portfolios the whole way. A property manager buying a season of maintenance decides on reliability and price, and buys again every year. Each gets its own campaign, its own landing page and its own budget.
The season sets the shape of the budget
Demand climbs from the first warm weeks and holds until the ground hardens. We weight spend toward the months your crews can book out. Running through the shoulder months is what gives you a pipeline already warm the week the season opens.
A good lead is one you would bid
Inside the area your crews travel, for the kind of work you want more of, at a job size worth pricing. A quote request for a mow and a quote request for a full build both count as one lead, and only one of them should be steering your budget.
How we would run each side of your business
These sell in different ways, so we fund them differently. The last column is what we would do.
| Line of work | How it gets bought | Where we hold back | Our move |
|---|---|---|---|
| Design-build projects | Slowly and visually. Weeks of comparing portfolios, two or three quotes, a decision made as much on trust as on price. | On broad inspiration searches that are still years from a budget. | Search for the people already pricing, paid social to stay in front of them through the comparison, and a page that shows finished work at their scale. |
| Maintenance contracts | On reliability, route and price, then renewed each year with almost no shopping around. | Where the route makes the job uneconomic however good the lead is. | Target it separately from design-build so its own cost per signed contract is visible, and weight it to the pre-season window when contracts get decided. |
| Outdoor living and lighting | On the picture of the finished result. Patios, pergolas, outdoor kitchens, fire features and low-voltage lighting are bought by the same homeowner in the same season, very often as an upgrade to a yard you already built. | On chasing it cold, where the same budget does more against the customers you have already worked for. | Run it as its own line so its cost per booked job is visible, put your best dusk photography behind it, and point a share of the budget at your existing list, which is usually the cheapest place these jobs come from. |
| Seasonal and one-off work | Quickly, close to the moment of need: cleanups, irrigation start-ups and blowouts, storm damage. | Outside its short window, when the same spend does more on the other two. | Run it in tight bursts around the season, and treat it as a way into the maintenance conversation. |
The two things that move the number
Creative carries this sale
Test deliberately, kill losers fast, scale what works.
Spend follows the season, not the calendar
Audit
Adjust
Measure
Refine
What we run
Four things, wired to each other.
Paid search
For the people already pricing a project, funded separately from the ones still gathering ideas.
Paid social
Where finished-project creative does the selling, in front of homeowners inside the area your crews travel.
Website creation
Pages that show finished work at the scale you want to sell, and make asking for a quote easy from a phone. We build one when the site you have is holding results back.
Tracking and reporting
Call tracking and CRM wiring, so design-build and maintenance each show their own cost per booked job.
How we work with landscaping companies
One landscaping company per service area
Your market is yours. If someone in your service area is already working with us, we will say so on the first call.
You keep everything we build
The account, the campaigns, the conversion history, the call-tracking setup and the CRM integration are yours. If we stop working together we document the handoff and remove our access.
Questions landscaping companies ask us
We do design-build and maintenance. Should they run together?
Separately, sharing one set of tracking. They attract different searches and close on different terms. Split apart, you can see which side of the business your budget is buying, and fund the one you want to grow.
When in the season should we start?
Earlier than most people expect. The pre-season weeks are when maintenance contracts get decided and when design-build inquiries start being priced, so a campaign that switches on at peak has already missed the part that fills the calendar. If you are coming to us mid-season we will still start, and weight the first months toward the work that can still be booked this year.
How do you tell a good lead from a bad one?
By whether you would bid it: inside the area your crews travel, for work you want more of, at a job size worth pricing. We track calls and forms back to the campaign that produced them and audit what happened next, then move budget toward the campaigns producing the jobs you want. Lead count on its own would point us the wrong way.
Do we need a new website?
Only if the one you have is holding results back. Good marketing needs somewhere that converts, so if the site is slow, hard to use on a phone, or has no way to show finished work at the scale you want to sell, we will tell you and we can build it. If it is doing its job, we would rather put the money into the campaigns.
We do hardscape and outdoor lighting as well. Does that change anything?
It gives you more to sell and better material to sell it with. Those jobs reach the same homeowner in the same season, often as an upgrade to a yard you already built, and a lit patio at dusk is the most persuasive image in this trade. We run them as their own line inside the account so you can see what each one costs to win, and we point a share of the budget at your existing customer list, because that is usually where these jobs come from most cheaply.
Do you specialize in landscaping?
We specialize in marketing for home services, and we have worked with a lot of home services businesses across the country. That gives us a good sense of what works across Google Ads, Meta, website optimization and the rest, plus a view on Local Services Ads where Google offers it, which we advise on rather than manage. What decides the result is still how well all of it gets adjusted to your market, your competition and your economics, and working across trades is what keeps those adjustments sharp. We start with a one month agreement, because we would rather prove the strategy to you through results and straight communication than hold you to a term.
Will you work with my competitor?
We take one landscaping company per service area, so your market stays yours. If someone there is already working with us, we will say so on the first call.
Do you work with landscaping companies outside Colorado?
Yes. We work across the United States and with clients in Canada. The campaigns are local either way, built around the area your crews travel.
Can you take over our existing Google Ads account?
Yes, and we usually prefer to. The conversion history on an established account is valuable, so we start with an audit and propose a restructure that keeps what is working.
What happens to our account if we stop working together?
You keep the account, the campaigns, the conversion history, the call-tracking setup and the CRM integration. We document handoffs and remove our access. Most engagements start month-to-month so you can leave when you need to.
Get more landscaping jobs booked.
One call gets you a plan for design-build or maintenance, built to keep the jobs coming.