Shopify’s “Shop” is a mobile app centered around enhanced customer experience and non-invasive brand exposure. It’s a free offering for Shopify stores that no Shopify brand should be turning down at this point (unless disqualified by not using Shop Pay). It’s an ad free experience that creates a product feed from brands that users shop with or follow. While it looks like it’s been around for a while from the customer reviews, it’s actually a rebranded and rebuilt version of Arrive, an app Shopify previously used for tracking packages.
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Chances are that many of your favorite brands are based on Shopify’s CMS. Shopify at this point has a massive amount of brand and user data. If it’s able to intelligently combine this with user shopping trends, it’ll create a recommended products experience far superior to Google Shopping or Amazon for independent brands. The reason being that Shopify’s stores tend to be more niche and focused on brand building, whereas Amazon and Google Shopping are much broader in scope and influenced by advertising budgets and marketers’ targeting decisions.
Shopify Shop’s benefits for users:
- Spam-Free Product Recommendations
- Easy Navigation To Favorite Stores
- Package Tracking
- Order Summaries
- Local Availability
- Delivery/Pickup Options
- Trust Signals
Shopify Shop’s benefits for brands:
- App based shopping for brands who don’t have an app of their own yet.
- More brand digital real estate!
- Automatic trust highlights for customers based on your service history.
- Less reliance on social media for increased exposure and repeat business.
- Less support tickets on order delivery, as customers rely more on utilizing the app.
- Product clicks launch to your store’s mobile experience
How else can you prepare for Shopify Shop adoption?
Mobile First
Brands need to be focusing on mobile-first for all user interactions. With this app integrating with the mobile store, your brand’s mobile user experience needs to be streamlined and easy to use now more than ever before.
Product Images
High quality product imagery is a must. Brands need to ensure that the mobile product image is legible and enticing. Brands should try to limit image cropping, make sure they’re using a white background, and the product is well-lit.
Product Data & SEO
Product data will no doubt be a key factor in how Shopify recommends brands and products to users. Brands need to ensure that this information is correct so that they are classified correctly within Shopify’s algorithm.
Customer Service
Active customer service, shipping, and delivery are feeding directly into the ranking system within Shopify’s new algorithm. These trust signals are going to be readily highlighted for customers when browsing the Shop app.
Shopify Shop’s benefits for users:
- Spam-Free Product Recommendations
- Easy Navigation To Favorite Stores
- Package Tracking
- Order Summaries
- Local Availability
- Delivery/Pickup Options
- Trust Signals
Store Branding
Make sure your Shopify store is up to date:
- Shopify Shop pulls your logo
- A social banner (TBD where this comes from exactly)
- Your store’s description from your homepage meta description
- Your social media links
Enabling & Assisting Customers With Shopify Shop
- Activate the “Track with Shop” option at checkout.
- Make sure you’re using Shop Pay (formerly Shopify Pay) to be eligible.