logo_strutlife

STRUT high quality leads increase 200%

The complete website rebuild proved to be a resounding success for STRUT, effectively re-establishing the brand as a premier provider of luxury automotive accessories and increasing revenue by 72% within just a few months. This comprehensive overhaul was essential to increasing high quality leads, improving website performance, and clarifying the brand’s core products & services.
STRUT Customer Story Cover Photo
KPI

30%

Increase In Leads

Performance

77%

Improvement In Site Speed

The Result

72%

Increase In Revenue

Company:

STRUT

Industry:

Automotive

Services:

Website

The Challenge

STRUT, an aftermarket automotive designer, was struggling with high spam rates, confused users, and difficulty in making quick website adjustments. 

Specializing in crafting premium custom LED grilles, shields, side vents, hood vents, and an array of other bespoke pieces, STRUT has earned a well-deserved reputation for delivering unrivaled craftsmanship, but that was lost in their website design and messaging. 

Website visitors weren’t sure what STRUT actually did. Instead of focusing on new Collection rollouts, they instead inquired about purchasing cars, no longer offered services, or couldn’t even load the website in the first place.

The Strategy

With a luxury brand like STRUT, communicating the quality and lifestyle their products offered was key. Square one was organizing assets and information to create compelling design and website copy.

With a new website layout and style, we could showcase a luxury feel while answering common questions.

Recognizing the need for a comprehensive transformation, STRUT sought professional assistance to elevate their online presence. The challenges they faced encompassed multiple aspects, including organizing their collections and captivating photos, crafting compelling new collections copy, conceptualizing an innovative website layout and design, and infusing the entire platform with luxury touches.

The previous website’s limited content, merely consisting of three bullet points on each product, failed to effectively convey the rich narrative behind the brand. This constraint prompted the realization that a more engaging and immersive storytelling approach was essential to showcase the true essence of STRUT.

Implementations

Results

By addressing these fundamental aspects, STRUT was able to reinvent its online presence, establishing a platform that not only narrated their compelling story but also showcased their exquisite products in an immersive and accessible manner. The transformation positions STRUT as an unrivaled provider of luxury automotive accessories and caters to the discerning tastes of their clientele.

The full redesign encompassed many enhancements, crafted to embody the essence of luxury. It involved immersive written storytelling, intricately weaving the brand’s narrative into the fabric of the website. Additionally, the product detailing underwent a profound expansion, elevating it to a new level of sophistication. Furthermore, the implementation of collection sorting capabilities enhanced user experience, facilitating seamless navigation through the exclusive product range.

The collections pages are now built to convert, with an engaging flow of information, photos, and a strong call to action our sales and leads have gone up by x amount since the update.

The entire design is now responsive so that it looks amazing on any screen size. As a result of these strategic changes, STRUT witnessed a notable 72% boost in both revenue and market positioning, exemplifying the power of a well-executed, high-end redesign which left a lasting impression on their discerning clientele.

Why Your Website Matters

Your website design holds immense significance for your revenue generation! It serves as the virtual storefront of your business, leaving a lasting impression on potential customers from their very first interaction. By ensuring your site is up-to-date and exquisitely designed, you create an instant impact on visitors, enticing them to explore further.

A visually appealing and user-friendly website engenders trust and credibility, instilling confidence in your brand and offerings. Moreover, an intuitive layout and smooth navigation enhance the overall user experience, encouraging visitors to stay longer and increasing the likelihood of conversions. Investing in a well-crafted website design is a strategic move for your business that can yield immediate and substantial returns, driving growth and positively impacting your bottom line!

Research & Audit
Diagnose website performance, customer friction points, and overall sales funnel.
Research & Audit
Customer Journey
Focus on website structure and overall customer journey to provide the best experience and get the highest quality of leads possible.
Customer Journey
Branding
Re-focus on brand messaging & design.
Branding
Website Development
Build a streamlined website built to perform.
Website Development
Optimization
Review performance & optimize strategy & content to constantly improve
Optimization