The Challenge
STRUT, an aftermarket automotive designer, was struggling with high spam rates, confused users, and difficulty in making quick website adjustments.
Specializing in crafting premium custom LED grilles, shields, side vents, hood vents, and an array of other bespoke pieces, STRUT has earned a well-deserved reputation for delivering unrivaled craftsmanship, but that was lost in their website design and messaging.
Website visitors weren’t sure what STRUT did. Instead of focusing on new Collection rollouts, they instead inquired about purchasing cars, no longer offered services, or couldn’t even load the website in the first place.
The Strategy
With a luxury brand like STRUT, communicating the quality and lifestyle their products offered was key. Square one was organizing assets and information to create compelling design and website copy.
With a new website layout and style, we could showcase a luxury feel while answering common questions.
Recognizing the need for a comprehensive transformation, STRUT sought professional assistance to elevate their online presence. The challenges they faced encompassed multiple aspects, including organizing their collections and captivating photos, crafting compelling new collections copy, conceptualizing an innovative website layout and design, and infusing the entire platform with luxury touches.
The previous website’s limited content, merely consisting of three bullet points on each product, failed to effectively convey the rich narrative behind the brand. This constraint prompted the realization that a more engaging and immersive storytelling approach was essential to showcase the true essence of STRUT.
Implementations
- Update Website Platform
- Mobile Friendly Design
- Better Portfolio Management
- Custom Layouts
- Customer Vetting Process
Results
By addressing these fundamental aspects, STRUT was able to reinvent its online presence, establishing a platform that not only narrated their compelling story but also showcased their exquisite products in an immersive and accessible manner. The transformation positions STRUT as an unrivaled provider of luxury automotive accessories and caters to the discerning tastes of their clientele. The full redesign encompassed many enhancements, crafted to embody the essence of luxury. It involved immersive written storytelling, intricately weaving the brand’s narrative into the fabric of the website. Additionally, the product detailing underwent a profound expansion, elevating it to a new level of sophistication. Furthermore, the implementation of collection sorting capabilities enhanced user experience, facilitating smooth navigation through the exclusive product range.
The collections pages are now built to convert, with an engaging flow of information, photos, and a strong call to action.
The entire design is now responsive so that it looks amazing on any screen size. As a result of these strategic changes, STRUT witnessed a notable 72% boost in both revenue and market positioning, exemplifying the power of a well-executed, high-end redesign which left a lasting impression on their discerning clientele.
Before: Website visitors would see the cars, the quick contact form, and immediately go and ask to purchase them. The story telling and adventure in understanding what a STRUT Collection is was completely missed.
After: The updated website focused on creating an adventure for potential customers. From interest, to discovery, to inquiry. Each step ensures they know what STRUT is about and what makes each collection so special.