Increase In Leads
Improvement In Site Speed
Increase In Revenue
STRUT, an aftermarket automotive designer, was struggling with high spam rates, confused users, and difficulty in making quick website adjustments.
Website visitors we’re sure what STRUT actually did. Instead of focusing on new Collection rollouts, they instead inquired about purchasing cars, no longer offered services, or couldn’t even load the website in the first place.
By integrating Shopify, we are now able to attribute e-commerce revenue and traffic from email campaigns & flows. Integrating their product feeds & review feeds empower customers to confidently make first-time and repeat purchases.
Email flows such as the abandoned cart flow, welcome flow, and specific product purchase flows now account for over 32% of total email revenue. 68% of email revenue comes from our weekly newsletters.
We have shifted our promotional strategy to “mico sales” that take place more often with smaller discount amounts, with an occasional big sale during key times of the year. Promotional results are now much more consistent with a strong focus on their VIP customers.
Email is one of the most affordable ways to see recurring revenue from repeat buyers. It keeps people engaged at every step of the purchasing journey. From the first welcome email to the last abandoned cart email that persuades them to purchase, it all adds up. If your company doesn’t utilize email you could be missing out on 30-40% of additional revenue! Want to talk email strategy? Book a call today.