The Background
Concrete Leveling Technologies, a home services company based out of Texas, was working with a marketing agency that had very little to show for the amount of money being spent on both ads and management. They talked weekly, but it seemed like their account manager had no idea what was going on with their marketing and seemed to just keep those calls scheduled so that they could appease the client. The client felt trapped, but needed to grow their business.
The Strategy
When they reached out to Prospect Future for marketing help, we quickly got to work. We rebuilt their website to ensure they had full control over their content and brand. We also optimized their marketing tracking so that we knew exactly what was happening with each and every bit of traffic their site was getting.
From there, we created a comprehensive strategy to get them more qualified leads for their home service business. This started with a strong Google Ads search and brand strategy for their target markets. As more leads and revenue began to flow in, we then launched dedicated Facebook Ad campaigns for their top services, like concrete leveling and expansion joint repair, to the best neighborhoods.
Over time working together, our check-ins have always been proactive. Scheduled calls haven’t been needed, but are still always on the table if requested.
Implementations
- Rebuilt Website
- Improved Lead Tracking
- Launched Google Ads
- Launched Facebook Ads
- High Value Check-Ins
The Results
Concrete Leveling Technologies leads increased over 300% after partnering with Prospect Future. Not only were they getting more leads, but they were also getting the same percentage increase in closed jobs. In other words, it was both quantity and quality.
Believe it or not, their cost per lead went down even as they continued to scale into new neighborhoods and higher budgets.